Is MAZDA a Luxury Brand?

Does Mazda intend to go head-to-head with Audi and BMW overnight? Jeremy Thompson, the UK managing director, said: “Our aspirations are to become a credible alternative to the traditional mainstream premium and that means non-German. We’re not looking to mimic German premium because that’s very well catered for with the existing incumbents and probably impossible to beat them at their own game.” Instead, Mazda is working hard to become the Japanese high-end car of choice for savvy shoppers.

What Can You Expect?

Why does this make sense for the brand? Mazda has long been celebrated for its technology and style, but also its fun driving dynamics on the road. Since the lineup has always been known for its phenomenal performance and sleek design, a turn to the luxury market seems like a natural evolution. Look for Mazda to carve out its own niche moving forward. As the brand states, “We appreciate this deep dive, and we’re excited for the opportunity to make you a believer as we journey forward.”